From Posts to Polls - Policy Study Launch

Policy Study Launch

12 December 2024

12 - 2 pm

Foundation for European Progressive Studies (FEPS) Avenue des Arts 46, 1000, Brussels

How did political parties target young voters on social media during the 2024 European Election campaign? What strategies worked, and what didn't? This two-hour lunch event explores these pressing questions by presenting findings from a comprehensive Policy Study on the subject. The study carefully analyzed young people's preferences, voting behaviours, and motivations during the European Elections and contrasted them with an analysis of political parties' social media campaigning efforts. Join us for the presentation of this insightful policy study and an engaging panel discussion. We'll not only delve into what these findings mean for political parties' communication on European topics but also consider their implications for the upcoming mandate of the European Political Institutions.

12:00-12:30 Arrival, registration & sandwiches

12:30 – 12:40 Welcome and introduction

Ania Skrzypek, Director for Research and Training, FEPS

12:40 – 13:10 Report Launch, From Posts to Polls: Lessons from the 2024 European Elections on Strengthening Young People’s Engagement Through Effective Social Media Strategies

Michael Jennewein, Researcher for Democracy and Economics, Friedrich Ebert Stiftung & Matteo Dressler, Policy Analyst, Democracy & Participation, FEPS

13:10 – 14:00 Panel Discussion: From Campaigns to Action, insights for the EU's next Youth Agenda

with Biliana Sirakova, European Union Youth Coordinator; Lauren Mason, Policy and Advocacy Manager European Youth Forum; Marcos Ros Sempere, S&D Member of the European Parliament (tbc); Neele Eilers, Research Fellow, d|part - ThinkTank for political participation; Francesca Giannaccini, Research Associate, Democracy Reporting International (DRI)

Moderation: Michael Jennewein, Researcher for Democracy and Economics, Friedrich Ebert Stiftung

14:00 – 14:10 Conclusion & Summary

Ania Skrzypek, Director for Research and Training, FEPS

The project was conducted in collaboration with Democracy Reporting International (DRI) and d|part - ThinkTank for political participation. This event is organized with the financial support of the European Parliament. It does not represent the view of the European Parliament.

Pictures: © Morgana COCHAUX, FEPS